Passions: Tedious TDS
With this new addition, ethical advertising will definitely start taking shape again. This move not only regulates and validates the creator economy, but also will help add a layer of authenticity to brand promotions. Creators will start promoting products that they strongly believe in and use themselves, rather than just post a story or give […]
Good marketing needs a good story: Creators on effective branding
We live in an age of data and information abundance. There’s not a single industry that will not benefit from the use of data, so much that it is as integral to a business as oil is for an economy. And then there are social media platforms such as Facebook, Instagram, YouTube and Twitter, which […]
Behind The Scenes: The Agency Behind Some Of India’s Leading Influencers
IPLIX Media, an influencer marketing agency, was founded by Jag Chima and Neel Kamal Gogia in 2019. Both founders saw a need-gap in the Indian market for a strategic approach towards influencer marketing, and thus, they co-founded the company, which connects brands with influencers while also providing them with assistance and management tools.