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Passions: Tedious TDS

ByVivek Ahuja, Neel GogiaVivek Ahuja, Neel Gogia
Jul 01, 2022 10:13 PM IST

How will the new TDS rule on freebies impact content creators? An influencer marketer and manager debate

“This will build a trust in creators among their audiences”

A new taxation rule aims to account for gifts as income (Hexcode)
A new taxation rule aims to account for gifts as income (Hexcode)
Creators will start promoting products they believe in, rather than just post a story as an obligation in return for a PR package
Creators will start promoting products they believe in, rather than just post a story as an obligation in return for a PR package
Neel says if a creator gets a gadget worth ₹1 lakh, that ₹1 lakh will be added to the creator’s income and they will pay tax on it
Neel says if a creator gets a gadget worth ₹1 lakh, that ₹1 lakh will be added to the creator’s income and they will pay tax on it
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