Good marketing needs a good story: Creators on effective branding
We live in an age of data and information abundance. There’s not a single industry that will not benefit from the use of data, so much that it is as integral to a business as oil is for an economy. And then there are social media platforms such as Facebook, Instagram, YouTube and Twitter, which […]
Behind The Scenes: The Agency Behind Some Of India’s Leading Influencers
IPLIX Media, an influencer marketing agency, was founded by Jag Chima and Neel Kamal Gogia in 2019. Both founders saw a need-gap in the Indian market for a strategic approach towards influencer marketing, and thus, they co-founded the company, which connects brands with influencers while also providing them with assistance and management tools.
Straight out of college, this entrepreneur found his niche in connecting India’s top influencers and brands
Influencer marketing was a little-known concept until just a few years back. Cut to 2022, two years after a global pandemic forced a large part of the population indoors with increased dependence on digital and social media, companies are seen leaning heavily towards influencers to attract customers.