Skillshare
Brand Spotlight
Materializing
Skillshare's Learning Community
Skillshare is a leading online learning community that offers thousands of classes in various creative and entrepreneurial fields. With a mission to democratize access to education, Skillshare provides a platform for learners to explore new skills, unleash their creativity, and achieve their goals.”
IPLIX's Mission
IPLIX aimed to facilitate Skillshare’s entry into the Indian market by establishing it as a prominent online learning platform and fostering a strong brand presence. The focus was on not just increasing visibility but to build a substantial user base in the region.
Navigating New Horizons
IPLIX's Tactical Support
IPLIX devised a strategic approach centered around harnessing the reach of YouTube content creators in India. Leveraging their widespread popularity, IPLIX curated a marketing campaign to seamlessly integrate Skillshare into the online learning discourse. The selection of influencers was also meticulously done to align with Skillshare’s target demographic, maximizing the campaign’s impact and relevance.
The IPLIX Impact
“IPLIX’s strategic efforts led to the successful establishment of Skillshare’s presence in the Indian market. The marketing campaign on YouTube played a pivotal role in this achievement, significantly boosting conversion rates. Viewers were not only introduced to Skillshare but also motivated to explore and enroll in its courses.”
