Samsung
Brand Spotlight
Pioneering Innovation in Technology
“Samsung is a global leader in technology and electronics, renowned for its commitment to innovation, quality, and cutting-edge design. With a diverse portfolio spanning smartphones, televisions, home appliances, and more, Samsung has consistently set industry benchmarks and redefined the way consumers interact with technology.”
IPLIX's Mission
“IPLIX’s primary objective was to collaborate with Samsung and their marketing agency, Cheil, to amplify awareness and engagement for the launch of Samsung’s new smart projector in the Indian market. The goal was to effectively communicate the features, usage, and necessity of the new product to the target audience.”
Navigating New Horizons
IPLIX's Tactical Support
“Working closely with Cheil, IPLIX devised a strategy focused on seamless execution aligned with Samsung’s objectives. IPLIX collaborated with top tech reviewers and influencers who effectively showcased the product’s features and utility. The process involved identifying influencers like Tech Burner, capable of creating informative, in-depth, and entertaining content around the newly launched products, ensuring maximum reach and engagement.”
The IPLIX Impact
“The campaigns witnessed significant success, with impressive reach and high conversions. The strategic collaboration with tech influencers played a pivotal role in effectively conveying the message to the target audience. The success of these campaigns paved the way for continued collaborations for subsequent product launches, including the recent Flip 5 and Fold 5. The seamless coordination between IPLIX, Cheil, and Samsung ensured that each campaign met its objectives, contributing to the overarching goals of all stakeholders involved.”