SAMSUNG
Building the future with Samsung. Our strategic solution for creating awareness about the launch of Samsung’s new smart projector in India was to introduce it as an unforgettable experience. As a globally recognized brand that already had abundant success, the challenge was to identify and celebrate the uniqueness of the new product’s features and usage, presenting it as an original and exciting necessity of contemporary culture. Immensely pleased with the results of the campaign, Samsung partnered with us on more campaigns to promote their Galaxy tab and SSD. We explored extensive collaborations with top tech reviewers and influencers like Tech Burner, who created informative, in-depth and entertaining videos devoted to the newly launched products. All campaigns proved to be highly effective, generated unbelievable reach, and were well-resourced in client conversions.