NETFLIX
Nothing like the originals to level up your social game When Netflix, the world’s leading streaming entertainment service, approached us to build excitement and intrigue around their originals, we created a compelling, personalised video that featured Saloni Gaur, Shivankit, and Chhote Miyaa, Abhinav, and Badri. Apart from finding the right creators for the video, we were also deeply involved in its strategy, conceptualising and execution. The outcome was cumulative and impressive, and our memorable spoof, ‘What if Netflix characters were in Biggest Boss’ achieved fast virality, racking up over a million views on YouTube.