Overlays
Brand Spotlight
A New Era in
Affordable Apparel
Overlays, led by Shlok Shrivastava, is a leading value clothing line established to deliver high-quality and stylish apparel at an affordable price. Beyond the products themselves, Overlays is dedicated to creating an exceptional customer experience, from the ease of ordering to the excitement of unboxing. The brand’s commitment to quality and affordability has quickly resonated with fashion-conscious consumers.
The IPLIX Impact
PLIX has been instrumental in the extraordinary success of Overlays. The initial launch of 1000 t-shirts sold out in an astonishing 30 minutes, underscoring the brand’s immediate appeal. Capitalizing on this success, the second release of 2500 t-shirts sold out in a record-breaking 20 minutes.This phenomenal achievement highlights IPLIX’s strategic expertise and its role in catapulting Overlays to rapid prominence.
The brand’s swift growth and enthusiastic reception pave the way for the highly anticipated third collection, poised to continue this trajectory of success.
IPLIX's Transformative Influence
IPLIX’s strategic guidance and marketing prowess have been crucial in transforming Overlays from a creative vision into a thriving business. Through expert support and innovative strategies, IPLIX has helped Overlays achieve remarkable market penetration and customer loyalty, setting the stage for ongoing success.
IPLIX's Transformative Influence
and Launch Planning
