Layers
Brand Spotlight
From Concept to
Market Leader
LAYERS is a pioneering mobile skin and accessories brand launched to fill a gap in the Indian market for premium, stylish, and durable mobile skins. The brainchild of Techburner (Shlok Srivastava) and Neel Gogia, co-founder of IPLIX media, LAYERS offers over 30 unique designs, featuring state-of-the-art 3D and UV printing technology. With a keen focus on millennial consumers, LAYERS has become the go-to brand for aesthetic appeal with quality.
The IPLIX Impact
IPLIX played a pivotal role in transforming LAYERS into a multi-crore business, revolutionizing the mobile accessories market in India. Through strategic influencer marketing and innovative brand positioning, IPLIX helped LAYERS set new benchmarks for quality and design. The brand’s ascent to prominence is underscored by its distinction as the first in India to offer such premium and stylish accessories.
A significant milestone in this journey was securing an official collaboration with Marvel India, resulting in an exclusive collection of mobile skins that captivated the market and solidified LAYERS’ reputation as a leader in its field.
IPLIX's Transformative Influence
IPLIX’s strategic expertise and influencer collaborations have been instrumental in the meteoric rise of LAYERS. By leveraging cutting-edge marketing strategies and a deep understanding of the target demographic, IPLIX has helped LAYERS redefine the standards for mobile accessories in India, achieving remarkable success and industry recognition.
