Honasa
Brand Spotlight
Redefining Beauty
and Wellness
Standards
“Honasa boasts a diverse portfolio of beauty brands that redefine standards in beauty and wellness. From Aqualogica’s focus on skincare to BBlunt’s premium hair care offerings and The Derma Co’s specialized skincare solutions, each brand caters to a wide range of consumer needs and preferences.”
IPLIX's Mission
“Throughout our partnership with Honasa and its esteemed beauty brands, IPLIX’s campaign objectives have adapted strategically to meet evolving market demands.”
Navigating New Horizons
IPLIX's Tactical Support
“At IPLIX, our approach is anything but one-size-fits-all. We tailored our strategies to the specific needs of each brand within the Honasa portfolio. For Aqualogica, we collaborated with Gen Z influencers to craft relatable content and effectively engage young consumers. Leveraging the premium creator segment, we propelled BBlunt’s brand promotion to new heights. And, when launching The Derma Co in the Indian market, we tackled ingredient complexity head-on, simplifying product details to resonate with the target audience.”
The IPLIX Impact
“Our collaboration with Honasa has yielded substantial results. The strategic partnership with Gen Z influencers for Aqualogica has effectively engaged young consumers, establishing a sustainable system for consistent ROI. On the premium end, our promotion of BBlunt’s offerings has elevated the brand’s reputation and market positioning, and the successful launch of The Derma Co. in the Indian market is a testament to IPLIX’s strategic approach.”
