Haier
Brand Spotlight
Innovating Home Appliances for Modern Lifestyles
“Haier is a globally renowned brand in the home appliance industry, committed to revolutionizing the way people interact with their living spaces. With a focus on innovation, quality, and user-centric design, Haier offers a wide range of products for the modern household.”
IPLIX's Mission
“IPLIX’s primary objective was to orchestrate a successful launch for Haier’s new C11 OLED TV by creating excitement and anticipation among influencers and their audiences. The goal was not only to showcase the innovative features of the TV but also to provide influencers with a memorable and immersive experience, fostering positive associations with the brand.”
Navigating New Horizons
IPLIX's Tactical Support
“Leveraging the Cricket World Cup as a backdrop, IPLIX devised a strategic plan to host a Watch Party for a diverse group of tech, gaming, lifestyle, and entertainment creators, using the event as a platform to unveil the Haier C11 OLED TV. Influencers were encouraged to generate some pre-event buzz on their end and during the Watch Party, sharing a mix of organic stories and branded content, spotlighting key moments such as the grand unveiling of the C11 OLED TV.”
The IPLIX Impact
“The campaign proved to be a resounding success, with post-event feedback from influencers reflecting highly positive responses. Influencers remarked on meaningful interactions with peers, and appreciation for the unique TV experience and watch party. The establishment of a long-term partnership with Haier was a significant outcome, paving the way for future collaborations.“