Audi
Brand Spotlight
Pioneering Luxury and Innovation
“Audi is a globally renowned luxury automobile manufacturer known for its commitment to innovation, design excellence, and cutting-edge technology. With a rich history spanning over a century, Audi has consistently pushed the boundaries of automotive engineering.”
IPLIX's Mission
“IPLIX’s primary objective was to orchestrate the successful launch of the new Audi e-Tron in the Indian market. Beyond merely creating awareness about the EV, IPLIX aimed to cultivate a positive and aspirational image for Audi in India. ”
Navigating New Horizons
IPLIX's Tactical Support
“IPLIX’s strategy revolved around partnering with prominent Indian personalities whose stories and personas aligned seamlessly with Audi’s luxury brand identity. By selecting figures like Tahira Kashyap, Nikhil Kamath, Yash Dongre, Swati Bhargava, and Palak Shah, IPLIX aimed to leverage their influence to effectively communicate Audi’s values and innovative features, particularly highlighting the Audi e-Tron.”
The IPLIX Impact
“The campaign spearheaded by IPLIX proved to be immensely successful, laying the groundwork for a continued partnership with Audi for the launch of the Q7 after the successful release of e-Tron to the Indian market. It all came down to the strategic collaboration with top Indian opinion leaders whose influence and personas resonated with the luxury brand ethos.”